Established 2017 in Santa Monica, CA, Tortoise Agency is a wholesale distributer specializing in PR and strategy for makers seeking design- informed retailers in the U.S. market. Tortoise Agency Director Herbert Johnson most recently worked as the buyer and store manager for Japanese design institution Tortoise General Store and quickly established himself as a well-respected voice for artisans and businesses across Japan. Based in Los Angeles since 2001 but born in Aichi prefecture to a Japanese mother and American father, Johnson sees through bicultural and bilingual lenses that give him a vision of how Japanese design traditions can shape the U.S. market. Through Tortoise Agency and his personalized guidance, Johnson is bridging the gap between Japanese producers and U.S. buyers, creating in its place, intimate relationships where innovation and collaboration can truly blossom.